Mufti – Driving Conversions with Retail AI Analytics
Mufti, with 400+ outlets nationwide, partnered with Enalytix to strengthen their footfall counter accuracy and unlock real retail AI analytics. By replacing traditional counters with real-time people counter technology, they enabled HO and store teams to act on live dashboards, optimize staff presence, and launch timelycampaigns to increase store footfalls. The result: 2% Increase in conversions from previous year resulting in 13% top-line revenue increase.